Stop Trying to Save $100 on Merch — Start Making Business Decisions

Gym: CrossFit Amarillo

Owner: Nick Shelton

Before: Local printer — messed up orders from two different vendors

After: Smooth, efficient process with professional packaging

Found Us Via: CrossFit affiliate owner forums

The Problem

Nick had tried not one but two different local vendors before finding Forever Fierce. Both delivered the same experience: inefficient workflow, a clunky process, and too many messed up orders from low quality service.

When you're running a gym, you don't have time to babysit a print shop. Every botched order means unhappy members, wasted money, and hours spent fixing someone else's mistakes.

The Switch

Nick found Forever Fierce through the CrossFit affiliate owner forums — the same community where gym owners share what's actually working in their businesses. He wasn't looking for the cheapest option. He was looking for one that worked.

The result: "Very smooth, so efficient, and great communication. Products came in and people were impressed by the professional packaging."

The Result

Nick's take on this is one of the most honest pieces of advice any gym owner has given about apparel, and it's worth reading in full:

"Stop trying to convince yourself that saving $100-$200 on a merch order is actually going to help you in the long run of your business. Unless you are a t-shirt business, don't expect to make your living off retail sales. Make your life easier, level up your brand, and show people that you mean business by having a pro ordering process for your shirts. Be a business owner and make business decisions."

That's it. That's the whole philosophy in one paragraph.