THOUGHTS AND IDEAS

Running a gym means juggling classes, coaching, community, and endless to-dos — and for Jeannette, owner of Yorkville CrossFit, apparel used to be one of the biggest headaches on that list. The Struggle: Facebook Group Preorders and Endless Admin Work...

For Chris Vasseur, owner of Bionic CrossFit, apparel was once a guessing game. Ordering inventory felt like rolling the dice—sometimes it worked, but more often, it didn’t. “I was inexperienced,” Chris admits. “I’d order sizes I thought would be popular...

Summary (for busy owners) Free webstore for every client — no setup fees, no credit-card fees. Private link just for your gym’s design (separate from everyone else). We collect payments → you get a profit check right after the store...

Running a CrossFit gym means more than just programming workouts—it’s about building community, culture, and brand identity. One of the best ways to showcase that identity is through high-quality gym apparel. But not all apparel vendors make the process easy....

For Yvette, owner of Atascadero CrossFit, managing gym apparel was always more of a struggle than a triumph. What should have been an exciting way to boost gym spirit often turned into a logistical nightmare. “We worked with local companies,”...

Introduction: “Would you wear this to brunch?” That one question predicts sales better than any fancy marketing trick. If members will wear your shirt outside the gym—to brunch, school pickup, or a casual office—your design becomes a staple, not a...