THOUGHTS AND IDEAS

Many gym owners think they’ve finally found the silver bullet to apparel headaches: the online store. No more chasing members for payments, no inventory piles, easy logistics—problem solved, right? Not quite. While an online store can simplify apparel sales, it...

Increase Apparel Pricing Without Fear Are you nervous about increasing your apparel pricing from $17 to $20? No? Ok, good. Are you nervous about increasing your tank pricing from $20 to $25? Yes? Ok, let’s talk. Why Members Don’t Care...

When we first started working with affiliate owners, they were looking for someone to print shirts. Now, local Mom and Pop places can print. Everyone has someone in their box who can print apparel. As our relationship with box owners...

Running a successful gym is about more than great workouts; it’s about building a community and fostering a culture that your members are proud to represent. One of the best ways to do this is through branded apparel—but if you’ve...

For the past two years, we turn August into our “coach package” month. Most gyms are a bit slower in August due to members finishing up their vacations and getting kids ready for the new school year.  This is the...

How to Get Rid of Old Inventory in Your Gym Apparel What do you do with the apparel items that “just won’t sell”? No matter what you do and no matter how much you discount it, it will not sell....