THOUGHTS AND IDEAS
For Courtney Ford, owner of One Shot Wellness, running a gym is about more than fitness—it’s about building a community. But when it came to apparel, that sense of unity was getting lost in the shuffle. With vendors constantly changing...
First Order With Us? Everything You Need to Know Before Buying
For Your First Order, Do This: Keep an Open MindTreat your initial order as a learning experience. No judgments—just gather a baseline to understand where you’re starting. Look at the NumbersHow many members are in your gym? How many items...
First Time Preordering? Expectations & Tips You Need to Know
I am always very honest with people on intro calls: It usually takes an order or two for members to understand the idea of a preorder.Some gyms have no problem with preorders and their members are fired up to preorder...
Why Most Print On Demand Stores Don't Work (And How to Succeed)
Many gym owners launch a print-on-demand (POD) store expecting it to be an easy, passive way to sell apparel. The promise sounds great: ✔️ No upfront costs✔️ Apparel available 24/7✔️ A wide variety of options But here’s the reality: Print-on-demand...
Unleash Apparel Plans: Boost Sales & Build Community in Your Gym
Want to increase your gym's revenue and strengthen your community? Look no further than a strategic apparel program! But forget about random orders and hoping for the best. To truly succeed, you need a solid plan – an Apparel Plan. Think...
How CrossFit St. Helens Transformed Their Apparel with Forever Fierce
When running a busy CrossFit gym, managing apparel can be a challenging task. Carleen, owner of CrossFit St. Helens, knows this all too well. From satisfying gym members’ demand for high-quality merchandise to ensuring orders arrive on time, the process...